PKM Second Shop Di Kota Payakumbuh Provinsi Sumatera Barat

  • Yenni Del Rosa Universitas Dharma Andalas
  • Mohammad Abdilla Fakultas Ekonomi dan Bisnis Universitas Dharma Andalas
  • Nofri Yendra Fakultas Ekonomi dan Bisnis Universitas Dharma Andalas
  • Tri Rachmat Riski Fakultas Ekonomi dan Bisnis Universitas Dharma Andalas
  • Lasti Yossi Hastini Fakultas Ekonomi dan Bisnis Universitas Dharma Andalas
  • Siska Lusia Putri Fakultas Ekonomi dan Bisnis Universitas Dharma Andalas
  • Albi Saputra Fakultas Ekonomi dan Bisnis Universitas Dharma Andalas
  • Saadi Maimun A Fakultas Ekonomi dan Bisnis Universitas Dharma Andalas
DOI: https://doi.org/10.47233/jpmda.v3i2.1863
Keywords: second-hand import shoes, market share and marketing strategy

Abstract

        The second-hand import shoes business is currently growing quite rapidly so that people do not need to buy it at a high price. Genesis second shop sells various brands offline and online. The turnover of Genesis second shop per month is around IDR 10 million - IDR 12 million per month, the shop rent is IDR 11 million per year and is assisted by 1 employee.

       The priority problem of the Genesis second shop business is about market share and marketing strategy. The method of implementing counseling activities using lectures, discussions and practices. The purpose of the activity is for partners to know about market share and marketing strategies. The market share of Genesis second shop is all levels of lower and upper economic society of various ages. The Genesis second shop marketing strategy is carried out by paying attention to the 4P elements and improving existing marketing strategies and alternative marketing channels.

Published
2025-01-31
How to Cite
Rosa, Y. D., Abdilla, M., Yendra, N., Riski, T. R., Hastini, L. Y., Putri, S. L., Saputra, A., & A, S. M. (2025). PKM Second Shop Di Kota Payakumbuh Provinsi Sumatera Barat. Jurnal Pengabdian Masyarakat Dharma Andalas, 3(2), 46-52. https://doi.org/10.47233/jpmda.v3i2.1863
Issue
Vol 3 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Section
Articles
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