Penerapan Augmented Reality Berbasis Marker Based Dalam Membangun Media Promosi Pada SMK Sulthan Muazzam Syah
Abstract
In the digital era, school promotion faces challenges in attracting prospective students. Conventional media such as brochures are less effective for generations who are accustomed to digital technology. This research aims to apply Marker Based Augmented Reality (AR) technology as a promotional media innovation at SMK Sulthan Muazzam Syah. The method used is Multimedia Development Life Cycle (MDLC) with six stages, namely Concept, Design, Material Collecting, Assembly, Testing, and Distribution. Implementation is done using MyWebAR, with system testing through black box testing, distance, light, and compatibility testing. The results show that the system functions optimally, with a System Usability Scale (SUS) score of 85, in the Acceptable category, Grade B, and Excellent rating. Integration with Instagram expands the reach of promotion. The application of Marker Based AR increases the effectiveness of information delivery, attracts the attention of prospective students, and provides a better interactive experience than conventional methods. This technology also serves as an innovative solution for other schools in strengthening promotional appeal in the digital era.
Downloads
References
[2] E. S. Sulistiyawati and A. Widayani, “Marketplace Shopee Sebagai Media Promosi Penjualan UMKM di Kota Blitar,” J. Pemasar. Kompetitif, vol. 4, no. 1, p. 133, 2020.
[3] M. Alfian, “Penerapan Augmented Reality (Tanaman Obat Keluarga) Toga Sebagai Media Pembelajaran Berbasis Android Dengan Metode Marker,” J. Inform. dan Rekayasa Perangkat Lunak, vol. 3, no. 1, pp. 77–85, 2022.
[4] A. W. Prayugha and F. Zuli, “Implementasi Augmented Reality Sebagai Media Promosi Universitas Satya Negara Indonesia Berbasis Android Menggunakan Metode Marker Based Tracking,” Jakarta, vol. 4, no. 1, pp. 12–17, 2021.
[5] O. Prasetyo and W. G. Aedi, “Implementasi Teknologi Augmented Reality Untuk Bisnis Properti Rumah Menggunakan Metode Markerless Berbasis Android (Studi Kasus CV. Tomsland),” J. Inform. Multi, vol. 1, no. 4, pp. 275–284, 2023.
[6] M. A. Efendi, M. Tahir, A. Rachmad, M. Arif, and E. Y. Wijaya, “Pengembangan Media Promosi Sekolah SMKS Al-Muhajirin Berbasis Augmented Reality Menggunakan Metode Marker Based Tracking,” vol. 5, no. 36, pp. 36–44, 2023.
[7] S. D. Abadiya and I. D. Fatmaningtyas, “Penerapan Teknologi Augmented Reality Pada Media Promosi Fasilitas Smp Bhakti Mulia Jakarta Timur,” Informatics Educ. Prof. J. Informatics, vol. 5, no. 2, p. 196, 2021.
[8] A. M. Julianata and R. Dijaya, “Media Promosi Sekolah Berbasis Augmented Reality di SMP,” Indones. J. Appl. Technol., vol. 1, no. 1, p. 16, 2024.
[9] D. A. Wibowo and M. R. Wathani, “Rancang Bangun Media Promosi Kampus Berbasis Augmented Reality (Studi Pada Uniska Banjarmasin),” Technol. J. Ilm., vol. 12, no. 3, p. 133, 2021.
[10] E. A. Priatno and R. B. B. Sumantri, “Dukungan Perangkat Lunak Authoring dalam Prespektif Multimedia Development Life Cycle (MDLC) Luther,” J. Ilmu Komput. dan Teknol., vol. 2, no. 2, pp. 13–19, 2021.
[11] P. A. Raharja and B. Z. Pramudya, “Evaluasi Usability Aplikasi Augmented Reality Morphfun Menggunakan System Usability Scale,” Multinetics, vol. 8, no. 2, pp. 122–130, 2022.
[12] M. A. Maricar and D. Pramana, “Usability Testing pada Sistem Peramalan Rentang Waktu Kerja Alumni ITB STIKOM Bali,” J. Eksplora Inform., vol. 9, no. 2, pp. 124–129, 2020.
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under an Attribution 4.0 International (CC BY 4.0) that allows others to share — copy and redistribute the material in any medium or format and adapt — remix, transform, and build upon the material for any purpose, even commercially with an acknowledgment of the work's authorship and initial publication in this journal.
