Analysis of the Design Quality of the Bambtek Ambulance Bodywork Website Using a Theoretical Web Design Approach
Abstract
Bambtek Company already has a website, but it has not yet been used because the company is still focusing on offline promotion. This study aims to examine the website’s visual design based on web design principles. The hope is that this will serve as a foundation for developing Bambtek’s website in a more professional, aesthetically pleasing, and effective direction as a digital marketing tool. The approach used is qualitative with a descriptive-analytical focus. A questionnaire method was used to strengthen the assessment from the visitors’ perspective, and black-box testing was employed to evaluate the website’s functionality. The research findings indicate that Bambtek has implemented sound web design principles. The questionnaire results show that 86.4% of respondents (mean = 4.32) agree that the optimization of the Bambtek website falls into the “very good” category. Black-box testing showed that all features are functional. The Bambtek website successfully integrates two perspectives: usability and aesthetics. Recommendations include optimizing digital marketing tools such as SEO and SEM on the website, adding an FAQ page to address common questions, implementing a live chat feature, regularly updating content to maintain engagement, and other improvements.
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