Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya

Resepsi Khalayak Gen Z Berbasis Gender Tentang Skincare Lokal Overclaim Dalam Tayangan Youtube Denny Sumargo: Terlalu Berani

Saniyati Raudatul Zanah — 2025-07-10

Reception to the Denny Sumargo YouTube broadcast episode is too bold, raising the issue of local skincare that makes excessive claims on skincare product ingredients. The increasing use of skincare products, so that some have felt the side effects of overclaimed skincare. As felt by a TikToker named Tya from Kalimantan who experienced skin cancer such as black spots. Gen Z is the most active group in consuming skincare products. This study aims to understand how the Gen Z audience in Jakarta actively receives and interprets messages on Denny Sumargo's YouTube broadcast. The study used a qualitative method with a reception analysis approach through the encoding and decoding model from Stuart Hall. Informants were selected in a planned manner from the South Jakarta Karang Taruna administrators, male and female. The results showed that informants did not receive messages passively. Several informants showed dominant acceptance, namely agreeing with the contents of the message and supporting criticism of the practice of overclaim. Other informants showed negotiation and opposition acceptance, namely questioning the motives behind the broadcast and assessing that the content was subjective.

Efektivitas Situs Web lpmdinamika.co dalam Menyebarkan Informasi kepada Mahasiswa Kota Medan

Muhammad Haritz Arrasyid — 2025-07-10

This study aims to analyze the effectiveness of lpmdinamika.co as an information delivery platform for students in Medan. The research employed a descriptive qualitative approach using in-depth interviews and content observation. Participants were selected from four universities in Medan: UIN SU, USU, Unimed, and UMSU. The findings reveal that lpmdinamika.co is considered effective in terms of accessibility, content consistency, and relevance. The website is utilized not only by UIN SU students but also by students from other universities, indicating its broad reach and inclusiveness. Additionally, keyword insights show high engagement with campus-related topics, student opinions, and academic content. Despite these strengths, the study also identifies several technical issues, such as inappropriate ads and occasional slow access, which may hinder user experience. These challenges highlight the importance of regular website maintenance and improvements in technical infrastructure. Overall, lpmdinamika.co fulfills its function as a digital campus media platform that meets student information needs, yet continuous enhancement is essential to maintain its reliability and effectiveness.

The Komunikasi Pemasaran Agen Perisai BPJS Ketenagakerjaan

ikhsan fauzi adha — 2025-07-10

The BPJS Ketenagakerjaan program has low participation rates, particularly in the Informal Sector Workers (BPU) program. Informal sector workers can register as participants to obtain the same rights as formal sector workers. Increasing the number of participants requires effective marketing communication, especially in order to inform potential participants. Shield agents use personal selling to attract participants. This study aims to determine the marketing communication applied by Shield Agents in their efforts to increase participant enrollment in the informal sector. The study uses a qualitative approach with a phenomenological approach and data collection techniques, including interviews, observation, and documentation. The research results are divided into six stages. First, prospecting by identifying targets from the immediate environment and community. Second, the pre-approach is conducted by introducing product differences and building trust through ID cards and assignment letters. Third, presentations, brochures, and testimonials explain the benefits and fees. Fourth, objection handling involves exploring the reasons for objections and providing solutions. Fifth, closing focuses on convincing potential participants and assisting with registration. Sixth, follow-up aims to maintain loyalty and measure participant satisfaction. This strategy is expected to increase participant acquisition significantly.

Dimensi Sosiologis Dalam Kebijakan Pembangunan Nagari di Sumatera Barat (Studi Kasus: Nagari Sungai Pua Kab. Agam)

Emi Handrina — 2025-07-22

The purpose of this activity is to determine the Sociological Dimension in Village Development Policy in West Sumatra (case study: Sungai Pua Village, Agam Regency). The research method used is qualitative descriptive type. Data collection techniques used are such as: interviews, observations, and document/literature analysis. Interviews were conducted by preparing guidelines and equipment such as notes and stationery. The data analysis technique in this study used a qualitative approach based on Miles Huberman's theory which includes three stages: data collection, data reduction, and data presentation. The conclusion of the study is that the Village Medium-Term Development Plan (RPJM Nagari) in Sungai Pua Village, Agam Regency which is regulated in Agam Regency Regional Regulation Number 12 of 2007 is a comprehensive village development plan for the next five years, including budget policies and priority programs to be implemented. The RPJM Nagari is prepared to provide guidance in managing the potential and problems of the village for the village community and institutions at a higher level.

Representasi Kekerasan Domestik Dalam Keluarga Pada Film Tarian Terakhir

fiqi saputro — 2025-07-25

This study examines how domestic violence, particularly against children, is portrayed in the film Tarian Terakhir (The Last Dance). This film was chosen because it presents an emotional story that is close to social reality, where violence is often hidden behind the walls of the home. A qualitative approach was used with content analysis to analyze six main scenes that depict physical and psychological violence. The results of the study indicate that violence in the film is not only a dramatic element but also reflects power imbalances within family relationships. This finding is supported by data from SIMFONI-PPA and KPAI in 2024, which show high rates of violence against children. Based on media content theory, the film is understood as a medium that shapes public understanding and critiques the normalization of violence. However, this study has limitations as it only analyzes one film and does not involve the perspectives of victims or experts. Therefore, it is recommended that future research adopt a cross-media and multidisciplinary approach to examine the representation of violence within families more broadly and deeply.

Peran Komunikasi Penyuluhan Dalam Menyosialisasikan Program Keluarga Harapan (PKH) Di Desa Riding Panjang Kecamatan Belinyu

Anthony Lee Mega Satria — 2025-07-30

The Program Keluarga Harapan (PKH), or the Family Hope Program, is a conditional social assistance initiative targeting poor and vulnerable families listed in the integrated data system for handling the poor, who have been designated as beneficiary families of the program. The low level of public understanding regarding the benefits and objectives of the Family Hope Program has hindered the achievement of its intended goals. This study aims to examine the role of extension communication in disseminating information about the Family Hope Program (PKH) in Riding Panjang Village, Belinyu District. The research employed a qualitative descriptive method, using interviews with informants from recipient families of the PKH program. Data analysis was conducted descriptively. The results of the study indicate that there are obstacles in the community's comprehension of messages conveyed through the extension communication efforts. Moreover, community participation remains weak, especially in decision-making related to the Family Hope Program. Based on these findings, the study recommends that the government carry out regular evaluation and monitoring activities, and enhance the capacity of extension officers to ensure effective communication in delivering the objectives of the Family Hope Program.

Analisis Budaya Komunikasi Organisasi Di Tim Marketing Central Jawa Timur Park Dalam Meningkatkan Efektivitas Kerja Tim

Muhammad Ghatfan Abdullah — 2025-07-31

. Organizational communication culture plays a vital role in shaping working relationships within a team. This study aims to analyze the organizational communication culture in the Marketing Central (MC) Team of Jawa Timur Park (JTP), focusing on the hierarchical and participatory practices applied in daily work routines. Using a qualitative approach and semi-structured interviews, the researcher involved 14 active informants. The findings show that communication in MC JTP follows a top-down managerial structure, complemented by informal participatory communication among team members. Although this practice reflects flexible structuring, it does not fully align with dialogic communication principles. Communication barriers such as limited access to information and managerial dominance still occur but are generally resolved through direct dialogue or internal mediation. This research highlights that the communication culture in MC JTP is built not only on formal structures but also through symbolic daily interactions, as explained by Deetz and Geertz & Pacanowsky. The findings suggest that balancing control with flexibility can maintain work effectiveness, though improvements in open forums and evaluations are needed to enhance full member participation.

Pengembangan Strategi Bisnis Toko A. Fauzi: Pendekatan Analisis Swot Dan Value Proposition Canvas

Nandita Julia Clara — 2025-09-01

This study analyzes the business strategy of Toko A. Fauzi using the SWOT and Value Proposition Canvas (VPC) approaches to evaluate the store's position in market competition and formulate a development strategy. The SWOT analysis reveals the store's key strengths such as competitive pricing, friendly customer service, a wide product variety, and partnerships with reliable suppliers. However, the store faces weaknesses such as stock limitations, long queues at the cashier, lack of promotion, and an underdeveloped online shopping system. Opportunities for expansion include collaboration with new suppliers, utilizing social media for promotion, and developing delivery services. However, there are external threats such as a shift in shopping behavior towards digital platforms, supply chain issues, and competition from stores offering more attractive loyalty programs. The VPC analysis indicates that the products and services offered by Toko A. Fauzi align with customer needs, which desire affordable prices, stable stock, and a convenient shopping experience. Based on the SWOT analysis, Toko A. Fauzi is in a progressive strategic position, with an IFE score of 3.31 and an EFE score of 3.71, indicating dominant internal strengths and the ability to capitalize on opportunities and address threats. For development, it is recommended to improve stock management, enhance payment and delivery systems, and expand digital marketing strategies and the online shopping platform. By implementing strategies based on SWOT and VPC, Toko A. Fauzi is expected to strengthen its competitiveness and achieve sustainable business growth.