Strategi Pemasaran Produk Dalam Meningkatkan Kepuasan Pelanggan

  • Sari Rahayu Unisversitas Sumatera Barat
DOI: https://doi.org/10.47233/jppisb.v2i1.705
Keywords: Marketing Strategy, Product Strategy, and Customer Satisfaction.

Abstract

Marketing strategy is a strategy that used by company in sustainable way to win market competition for long term. This journal aims for company to have product strategy to increase customer satisfaction. Product is a thing that could be offered to customer to be noticed, asked, looked for, purchase, used, consumed by market as a tool for fulfillment or market willingness. Product could give tangible or intangible benefit to satisfy customers potentially. Customer satisfaction is a key factor for business development. Product strategy will have an impact to customer satisfaction. Therefore, satisfied customers will buy product repeatedly and recommend that product to other customers

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Published
2023-01-10
How to Cite
Rahayu, S. (2023). Strategi Pemasaran Produk Dalam Meningkatkan Kepuasan Pelanggan. Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya, 2(1), 109-113. https://doi.org/10.47233/jppisb.v2i1.705
Issue
Vol 2 No 1 (2023): Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya - JPPISB
Section
Articles
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