Analisa Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Kacamata Faiz Optical Tahun 2022
Abstract
This study examines the role of marketing strategy management in increasing the sales volume of glasses at Faiz Optical in 2021 This study uses descriptive qualitative methods with interview techniques, and documentation is carried out to obtain data from the head office and buyers. The focus of this research is how to apply marketing strategymanagement to increase sales volume at Faiz Optical. The results of the study indicate that the management of marketing strategies which include 1). Segmentation, 2). Targeting, 3). Positioning, 4) Marketing Mix and 5). Timing strategy. The results above conclude that the implementation of marketing strategies in increasing sales volume is currently optimal in the components of segmentation, targeting, positioning, marketing mix, and timing strategies, so as to increase revenue at Faiz Optical.
References
[2] Bandung, hal 293
[3] CAPS Cet-1, 2013Marketing Startegi Top Brand Indonesia, Yogyakarta:Andi.
[4] Edisi 2, Jilid 1,1997.
[5] Ekonomi, Universitas Gunadarma
[6] Ekonomi, Universitas Pasir Pangaraian.
[7] Erlangga, Jilid ke-1, 2008.
[8] Graha Pustaka.
[9] Indonesia di Desa Logo Sadang Kec.
Paciran Kab. Lamongan
[10] Jakarta: Salemba Empat, 2011.
[11] Jawa Timur, Fakultas Ekonomi,
Universitas Lamongan
[12] Erlangga, 2008, hlm. 5 Jilid 1. ke-13, Jilid ke-1, 2012.
[13] Keandaraan Motor Pada CV. Turangga Mas Motor, Fakultas
[14] Kotler. Philip dan Kevin Lane Keller, Manajemen Pemasaran, Edisi Ketiga Belas
[15] Kotler.Philip dan Amstrong, Prinsip- Prinsip Pemasaran, (Jakarta:Erlangga, Edisi
[16] Kotler.Philip dan Armstrong, Prinsip- Prinsip Pemasaran, Jakarta : Erlangga,
[17] Kotler.Philip dan Garry Armstrong, Prinsip-prinsip Pemasaran, Jakarta:
[18] Kotler.Philip dan Gray Amstrong Penerjemah Alexander Sindoro, Dasar- Dasar
[19] Kotler.Philip dan Keller, Manajemen Pemasaran, Jakarta: PT.Indeks, Edisi 12,
[20] Kotler.Philip, Manajemen Pemasaran,
Jakarta:Prehallindo, Jilid 1, Edisi
[21] Kotler.Philip, Manajemen Pemasaran, Jakarta:PT. Indeks Gramedia, Jilid 1 dan 2, Edisi ke-11, 2006.
[22] M. Afianda Putra, 2010 Strategi Pemasaran Dalam Meningkatkan Velume
[23] Makmur dan Saprijal, 2015,Strategi Pemasaran Dalam Meningkatkan Velume Milenium ,2002.
[24] Muhardi, 2007. Strategi Operasi Untuk Keunggulan Bersaing. Yogyakarta:
[25] Munadi A.F, 2019Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan
[26] Nembah F. Hartimbul Ginting, 2011Manajemen Pemasaran, Yrama Widya,
[27] Pemasaran, Jakarta : PT Indeks, Edisi ke-9, Jilid 1,2004.
[28] Penjualan (Studi pada S-mart Swalayan Pasir Pangaraian), Fakultas
[29] Penjualan Pada CV. Waty Grafika Medan. Fakultas Ekonomi,
[30] Render, Barry dan Jay Heizer, Prinsip- Prinsip Manajemen Operasional,
[31] Sari A.I, Wati R.H, Harahap N. 2017Strategi Pemasaran Dalam eningkatkan
[32] Sugyono, 2011, Metodologi Penelitian Pendidikan.Bandung:Alfabet
[33] Sunyoto.Danang, 2012Dasar-Dasar Manajemen Pemasaran, Yogyakarta:
[34] Tjiptono, Fandi, (2014) Strategi Pemasaran, Yogyakarta : Andi Press
[35] Universitas Medan Area
[36] Volume Penjualan Pada PT. Hatmi (Hasil Alam Tani Nelayan
Copyright (c) 2024 Dian Leila Sari
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under an Attribution 4.0 International (CC BY 4.0) that allows others to share — copy and redistribute the material in any medium or format and adapt — remix, transform, and build upon the material for any purpose, even commercially with an acknowledgment of the work's authorship and initial publication in this journal.