Pemanfaatan Aplikasi Canva sebagai Strategi Penguatan Citra UMKM Rezki Berkah Sehati

  • Eka Mariyanti Program Studi Pariwisata, Fakultas Ekonomi dan Bisnis, Universitas Dharman Andalas,
  • Renita Astri Program Studi Sistem Informasi, Fakultas Farmasi, Sains dan Teknologi, Universitas Dharma Andalas,
  • Gusni Vitri Program Studi Teknik Sipil, Universitas Dharma Andalas, 4Program Studi Magister Management,
  • Heru Aulia Azman Program Studi Magister Management, Universitas Dharma Andalas
  • Siska Lusia Program Studi Bisnis Digital Fakultas Ekonomi dan Bisnis, Universitas Dharman Andalas
  • Rita Srihasnita Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Dharma Andalas
  • Indrayeni Indrayeni Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Dharman Andalas
  • Mohammad Abdilla Program Studi Pariwisata, Fakultas Ekonomi dan Bisnis, Universitas Dharman Andalas
  • Rasidah Nasrah Program Studi Manajemen, Fakultas Ekonomi, Universitas Mahaputra Muhammad Yamin
Keywords: Canva Training, UMKM, Digital Marketing

Abstract

This community service activity aims to enhance the graphic design and digital marketing skills of members of UMKM Rezki Berkah Sehati in West Sumatra. Through Canva application training, participants are expected to create more attractive and effective promotional materials and strengthen their products' visual identity. In addition to the training, the Pusat Studi Pengembangan Nagari (PSPN) of Universitas Dharma Andalas also facilitated the UMKM to showcase their products through a booth at a mini UMKM bazaar. The results of this training showed a significant improvement in graphic design understanding, as well as the use of social media for product promotion. Despite some challenges related to the limited time for intensive mentoring, this activity successfully enhanced the competitiveness of UMKM and opened broader market opportunities. Moving forward, the development of training materials and the expansion of collaboration with various stakeholders will further strengthen the entrepreneurial ecosystem in West Sumatra.

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Published
2025-01-20
How to Cite
Mariyanti, E., Astri, R., Vitri, G., Azman, H. A., Lusia, S., Srihasnita, R., Indrayeni, I., Abdilla, M., & Nasrah, R. (2025). Pemanfaatan Aplikasi Canva sebagai Strategi Penguatan Citra UMKM Rezki Berkah Sehati. Jurnal Pengabdian Masyarakat Dharma Andalas, 3(2), 12-19. https://doi.org/10.47233/jpmda.v3i2.1825