The Factors That Support The Success Of Medical Tourism In Malaysia
Keywords:
Medical Tourism, Service Culture, Cost Competitiveness, Culture Similarity, Country Knowledge, Pariwisata Medis, Budaya Pelayanan, Kesamaan Budaya, Daya Saing Biaya, Pengetahuan tentang Negara
Abstract
The purpose of this study is to find the factors that supported the success of medical tourism in Malaysia. This study is a conceptual paper that reviews the literature from previous studies that have relevance to the factors that support the success of medical tourism in Malaysia. The factors such as healthcare quality, hospital ‘s brand image, cost competitiveness, government involvement, country knowledge (safe and security, accessibility, price reasonableness) and social aspects factors (word of mouth communication, user generated social media), medical expertise, cultural adaptability, accessibility are the factors that determine the success of medical tourism. At the end of this paper, the author discussed the findings, conclusion, and recommendations for future research
ABSTRAK
Tujuan dari pembuatan artikel ini adalah untuk menemukan faktor-faktor yang mendukung kesuksesan dari medical tourism di Malaysia. Kajian ini dalam bentuk artikel konsepsual dimana penulis melakukan review dari kajian kajian penulisan terdahulu yang terkait dengan faktor faktor yang mendukung keberhasilan medical tourism di Malaysia. Faktor-faktor seperti kualitas pelayanan Kesehatan, brand image daripada rumah sakit, biaya yang kompetitive, keikutsertaan pemerintah, pengetahuan akan negara dan aspek social, dan kemampuan beradaptasi terhadap budaya merupakan faktor faktor yang menentukan keberhasilan dari pada medical tourism. Diakhir artikel ini, penulis melakukan diskusi akan penemuan peneman, merangkum dan memberikan rekomendasi untuk penelitian mendatang
References
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Debata, B. R., Patnaik, B., Mahapatra, S. S., & Sree, K. (2015). Interrelations of service quality and service loyalty dimensions in medical tourism: A structural equation modeling approach. Benchmarking: An International Journal, 22(1), 18–55. https://doi:10.1108/BIJ-04- 2013-0036
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Habibi, A., Mousavi, M., Jamali, S. M., & Ale Ebrahim, N. (2022). A bibliometric study of medical tourism. Anatolia, 33(3), 415-425.
Han, H., & Hyun, S. S. (2015). Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, and price reasonableness. Tourism Management, 46, 20–29. doi:10.1016/j.tourman.2014.06.003
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Musa, Doshi, Wong, and Thirumoorthy (2012) have delineated that patients are expecting more from service providers. In descending order, this is specifically from the doctors, nurses, hospital services, hospital atmosphere and hospital facilities.
Nee, A. Y. H. (2018). Positioning Malaysia in medical tourism: Implication on economic growth in ASEAN integration. Indonesian Journal Of Business And Economics, 1(1).
Nikbin, D., Batouei, A., Iranmanesh, M., Kim, K., & Hyun, S. S. (2019). Hospital prestige in medical tourism: empirical evidence from Malaysia. Journal of Travel & Tourism Marketing, 36(4), 521-535. https://doi.org/10.1080/10548408.2019.1582397
Omar,Ibrahim (2019). Tourism tour de force. Retrieved fom https://www.nst.com.my/opinion/columnists/2019/01/447068/tourism-tour-de-force
Rosnan, H., Yusof, N., & Shamsuddin, S. (2019). Service Culture of the Workforce in the Medical Tourism Industry: is Malaysia on Par With Thailand?. Environment-Behaviour Proceedings Journal, 4(11). Https://doi.org/10.21834/e-bpj.v4i11.1730
Taheri, B., Chalmers, D., Wilson, J., & Arshed, N. (2021). Would you really recommend it? Antecedents of word-of-mouth in medical tourism. Tourism Management, 83, 104209.
Tham, A. (2018). Sand, surgery and stakeholders: A multi-stakeholder involvement model of domestic medical tourism for Australia’s Sunshine Coast. Tourism Management Perspectives, 25, 29–40.
Thomas, J. (2019). Malaysia’s medical tourism on a high. Retrieved from https://theaseanpost.com/article/malaysias-medical-tourism-high
The Asean Post (2020).Medical tourism booming in Southeast Asia. Retrieved From https://theaseanpost.com/article/medical-tourism-booming-southeast-asia
Turay, T., Mohd Mokhtar, S. S., & Gbadebo, S. M. (2017). The impact of hospital reputation on patient loyalty.
Thomas.J. (2019). Malaysia’s medical tourism on a high. Retrieved from https://theaseanpost.com/article/malaysias-medical-tourism-high
Ulaş, D., & Anadol, Y. (2016). A case study for medical tourism: Investigating a private hospital venture in Turkey. Anatolia, 27(3), 327–338.https:// doi:10.1080/13032917.2016.1191763
Tosun N, Demir Y, Sağlik E. Traditional and complementary medicine from health tourism perspective.Int J Health Manage Tourism. 2020; 5(1):32–43.
Veerasoontorn, R., Beise-Zee, R., & Sivayathorn, A. (2011). Service quality as a key driver of medical tourism: the case of Bumrungrad International Hospital in Thailand. International Journal of Leisure and Tourism Marketing, 2(2), 140-158. doi:10.1504/ijltm.2011.038886
Wang, H. Y. (2012). Value as a medical tourism driver. Managing Service Quality: An International Journal.https://doi.org/10.1108/09604521211281387
Wong, K. M., Velasamy, P., & Arshad, T. N. T. (2014). Medical tourism destination SWOT analysis: A case study of Malaysia, Thailand, Singapore and India. Paper presented at the SHS Web of Conferences.
Wongkit, M., & McKercher, B. (2016). Desired attributes of medical treatment and medical service providers: A case study of medical tourism in Thailand. Journal of Travel &Tourism Marketing, 33(1), 14–27. https:// Doi.org/10.1080/10548408.2015.1024911
Wu, H. C., Li, T., & Li, M. Y. (2016). A study of behavioral intentions, patient satisfaction, perceived value, patient trust and experiential quality for medical tourists. Journal of Quality Assurance in Hospitality & Tourism, 17(2), 114–150. doi:10.1080/1528008X.2015.1042621
Yusof, A. (Author) (2019, November 01). Malaysia healthcare to hit RM2bil, fuelled by two million international tourists in 2020.Retrieved from https://www.nst.com.my/business/2019/11/534859/malaysia-healthcare-hit-rm2bil-fuelled-two-million-international-tourists
Zarei, A., & Maleki, F. (2019). Asian medical marketing, a review of factors affecting Asian medical tourism development. Journal of Quality Assurance in Hospitality & Tourism, 20(1), 1-15. https://doi.org/10.1080/1528008X.2018.1438959
Chandran, S. D., Puteh, F., Zianuddin, A., Azmi, A. N., & Khuen, W. W. (2018). Key drivers of medical tourism in Malaysia. Journal of Tourism, Hospitality & Culinary Arts, 10(1), 15-26.
Connell, J. (2013). Contemporary medical tourism: Conceptualisation, culture and commodification. Tourism management, 34, 1-13. https://doi.org/10.1016/j.tourman.2012.05.009
Debata, B. R., Patnaik, B., Mahapatra, S. S., & Sree, K. (2015). Interrelations of service quality and service loyalty dimensions in medical tourism: A structural equation modeling approach. Benchmarking: An International Journal, 22(1), 18–55. https://doi:10.1108/BIJ-04- 2013-0036
Esiyok, B., Çakar, M., & Kurtulmuşoğlu, F. B. (2017). The effect of cultural distance on medical tourism. Journal of Destination Marketing & Management, 6(1), 66-75. https://doi.org/10.1016/j.jdmm.2016.03.001
Ganguli, S., & Ebrahim, A. H. (2017). A qualitative analysis of Singapore’s medical tourism competitiveness. Tourism Management Perspectives, 21, 74–84. https://doi:10.1016/jtmp.2016.12.002
Habibi, A., Mousavi, M., Jamali, S. M., & Ale Ebrahim, N. (2022). A bibliometric study of medical tourism. Anatolia, 33(3), 415-425.
Han, H., & Hyun, S. S. (2015). Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, and price reasonableness. Tourism Management, 46, 20–29. doi:10.1016/j.tourman.2014.06.003
Heung, V. C., Kucukusta, D., & Song, H. (2011). Medical tourism development in HongKong: An assessment of the barriers. Tourism Management, 32(5), 995–1005. https://doi:10.1016/j.tourman.2010.08.012
IMTJ (2019). AMBITIOUS TARGET FOR MALAYSIA MEDICAL TOURISM GROWTH IN 2019. Retrieved from https://www.imtj.com/news/ambitious-target-malaysia-medical-tourism-growth-2019/
IMTJ (2019). NINE HEALTHCARE FACILITIES SHORTLISTED IN MALAYSIA. Retrieved from https://www.imtj.com/news/nine-healthcare-facilities-shortlisted-malaysia/
IMTJ (2019). MALAYSIA YEAR OF HEALTHCARE TRAVEL IS COMING FOR 2020. Retrieved from https://www.imtj.com/news/malaysia-year-healthcare-travel-coming-2020/
Jalilvand MR, Heidari A. Comparing face-to-face and electronic word-of-mouth in destination image formation. Inf Technol People. 2017; 30(4):710-735.
Klijs, J., Ormond, M., Mainil, T., Peerlings, J., & Heijman, W. (2016). A state‐level analysis of the economic impacts of medical tourism in Malaysia. Asian‐Pacific Economic Literature, 30(1), 3-29.Retrieved from https://doi.org/10.1111/apel.12132
Leng, C. H. (2010). Medical tourism and the state in Malaysia and Singapore. Global Social Policy, 10(3), 336–357.
Malaymail (2020). Finance Ministry: Malaysia poised to attract two million medical tourists in 2020. Retrieved fromhttps://www.malaymail.com/news/malaysia/2019/10/31/finance-ministry-malaysia-poised-to-attract-two-million-medical-tourists-in/1805579
Medical Tourism Malaysia.com (2018). Malaysia Is Recognised As One Of The Top Medical Travel Destinations Around The World. Retrieved from https://medicaltourismmalaysia.com/2018/12/24/malaysia-is-recognised-as-one-of-the-top-medical-travel-destinations-around-the-world-2
MHTC (2019). Medical Tourism Market Expected to Behold a CAGR of 30.05% through 2016 – 2024.Retrieved fromhttps://www.mhtc.org.my/mhtc/2019/04/10/medical-tourism-market-expected-to-behold-a-cagr-of-30-05-through-2016-2024/
MHTC (2019).Is Malaysia poised to become a wellness destination? Retrieved fromhttps://www.mhtc.org.my/mhtc/2019/02/01/is-malaysia-poised-to-become-a-wellness-destination/
MHTC (2019). The patients Guide to Treatment abroad. Retrieved from https://www.mhtc.org.my/wp-content/uploads/2019/08/treatment-abroad-2019-compressed.pdf
Moghavvemi, S., Ormond, M., Musa, G., Isa, C. R. M., Thirumoorthi, T., Mustapha, M. Z. B.,& Chandy, J. J. C. (2017). Connecting with prospective medical tourists online: A cross-section analysis of private hospital websites promoting medical tourism in India, Malaysia and Thailand. Tourism Management, 58, 154–163. doi:10.1016/j.tourman.2016.10.010
Musa, Doshi, Wong, and Thirumoorthy (2012) have delineated that patients are expecting more from service providers. In descending order, this is specifically from the doctors, nurses, hospital services, hospital atmosphere and hospital facilities.
Nee, A. Y. H. (2018). Positioning Malaysia in medical tourism: Implication on economic growth in ASEAN integration. Indonesian Journal Of Business And Economics, 1(1).
Nikbin, D., Batouei, A., Iranmanesh, M., Kim, K., & Hyun, S. S. (2019). Hospital prestige in medical tourism: empirical evidence from Malaysia. Journal of Travel & Tourism Marketing, 36(4), 521-535. https://doi.org/10.1080/10548408.2019.1582397
Omar,Ibrahim (2019). Tourism tour de force. Retrieved fom https://www.nst.com.my/opinion/columnists/2019/01/447068/tourism-tour-de-force
Rosnan, H., Yusof, N., & Shamsuddin, S. (2019). Service Culture of the Workforce in the Medical Tourism Industry: is Malaysia on Par With Thailand?. Environment-Behaviour Proceedings Journal, 4(11). Https://doi.org/10.21834/e-bpj.v4i11.1730
Taheri, B., Chalmers, D., Wilson, J., & Arshed, N. (2021). Would you really recommend it? Antecedents of word-of-mouth in medical tourism. Tourism Management, 83, 104209.
Tham, A. (2018). Sand, surgery and stakeholders: A multi-stakeholder involvement model of domestic medical tourism for Australia’s Sunshine Coast. Tourism Management Perspectives, 25, 29–40.
Thomas, J. (2019). Malaysia’s medical tourism on a high. Retrieved from https://theaseanpost.com/article/malaysias-medical-tourism-high
The Asean Post (2020).Medical tourism booming in Southeast Asia. Retrieved From https://theaseanpost.com/article/medical-tourism-booming-southeast-asia
Turay, T., Mohd Mokhtar, S. S., & Gbadebo, S. M. (2017). The impact of hospital reputation on patient loyalty.
Thomas.J. (2019). Malaysia’s medical tourism on a high. Retrieved from https://theaseanpost.com/article/malaysias-medical-tourism-high
Ulaş, D., & Anadol, Y. (2016). A case study for medical tourism: Investigating a private hospital venture in Turkey. Anatolia, 27(3), 327–338.https:// doi:10.1080/13032917.2016.1191763
Tosun N, Demir Y, Sağlik E. Traditional and complementary medicine from health tourism perspective.Int J Health Manage Tourism. 2020; 5(1):32–43.
Veerasoontorn, R., Beise-Zee, R., & Sivayathorn, A. (2011). Service quality as a key driver of medical tourism: the case of Bumrungrad International Hospital in Thailand. International Journal of Leisure and Tourism Marketing, 2(2), 140-158. doi:10.1504/ijltm.2011.038886
Wang, H. Y. (2012). Value as a medical tourism driver. Managing Service Quality: An International Journal.https://doi.org/10.1108/09604521211281387
Wong, K. M., Velasamy, P., & Arshad, T. N. T. (2014). Medical tourism destination SWOT analysis: A case study of Malaysia, Thailand, Singapore and India. Paper presented at the SHS Web of Conferences.
Wongkit, M., & McKercher, B. (2016). Desired attributes of medical treatment and medical service providers: A case study of medical tourism in Thailand. Journal of Travel &Tourism Marketing, 33(1), 14–27. https:// Doi.org/10.1080/10548408.2015.1024911
Wu, H. C., Li, T., & Li, M. Y. (2016). A study of behavioral intentions, patient satisfaction, perceived value, patient trust and experiential quality for medical tourists. Journal of Quality Assurance in Hospitality & Tourism, 17(2), 114–150. doi:10.1080/1528008X.2015.1042621
Yusof, A. (Author) (2019, November 01). Malaysia healthcare to hit RM2bil, fuelled by two million international tourists in 2020.Retrieved from https://www.nst.com.my/business/2019/11/534859/malaysia-healthcare-hit-rm2bil-fuelled-two-million-international-tourists
Zarei, A., & Maleki, F. (2019). Asian medical marketing, a review of factors affecting Asian medical tourism development. Journal of Quality Assurance in Hospitality & Tourism, 20(1), 1-15. https://doi.org/10.1080/1528008X.2018.1438959
Published
2023-07-31
Section
Articles
