The Influence of Price Perceptions and Service Quality on KAI Access Online Ticket Purchasing Decisions with Trust as Mediation
Abstract
The transportation sector plays a crucial role in facilitating human mobility, moving production factors, and transporting goods to markets. Trains, with their large transportation capacity and dedicated lanes, are a preferred mode of transport. As part of its community service mission, PT. Kereta Api Indonesia aims to ensure that all citizens, including individuals and organizations, experience convenience, comfort, and security. To achieve this, a study was conducted to measure the impact of price perceptions and service quality on purchasing decisions, with customer trust as the mediating factor. The research involved 74 respondents using the KAI Access application, and the analysis was done using the Smart PLS3.0 tool. The results of the assessment showed that price perception and service quality both had a positive and significant impact on trust. Similarly, price perception and service quality independently had a positive and significant effect on purchasing decisions. Trust was found to play a significant role in mediating the influence of both price perception and service quality on purchasing decisions.
References
Cahyadi, I Gusti Ngurah. 2020. “Pengaruh Persepsi Harga Dan Kualitas Produk Terhadap Keputusan Pembelia Pada Air Minum Dalam Kemasan Fotaqua Di Badung Bali.” Values 1 (4): 152–59. http://e-journal.unmas.ac.id/index.php/value/article/view/1444.
Djafar, Novita, Irwan Yantu, Sudirman Sudirman, Raflin Hinelo, and Roy Hasiru. 2023. “Pengaruh Kualitas Pelayanan Terhadap Keputusan Pembelian.” Journal of Economic and Business Education 1 (2): 78–82. https://doi.org/10.37479/jebe.v1i2.18046.
Pramana, I Gede Yogi, and Ni Made Rastini. 2020. “The Impact of Service Quality on Customer Trust Customer Loyalty at Bank Mandiri Veteran Branch in Denpasar, Bali.” E-Jurnal Manajemen Unud 5 (1): 706–33.
Widayanto, Nofa Hari, and Ali Mursid. 2022. “Analisis Pengaruh Kualitas Layanan Dan Citra Perusahaan Terhadap Keputusan Mengambil Kredit Produktif Pada Bank Jateng Dengan Kepercayaan Sebagai Variabel Mediasi (Studi Kasus Pada Bank Jateng Cabang Pembantu Wanadadi Banjarnegara) 1,2” X (2): 244–57.
Wijaya, Vernando Satria, and Yohan Wismantoro. 2017. “Pengaruh Kualitas Produk Dan Persepsi Harga Terhadap Kepuasan Nasabah Melalui Kepercayaan Nasabah Asuransi Jiwasraya Cabang Kudus.” Jurnal Penelitan Ekonomi Dan Bisnis 2 (2): 101–13. https://doi.org/10.33633/jpeb.v2i2.2276.
Amalia, Ficky, and Ni Nyoman Yulianthini. 2022. “Pengaruh Kepercayaan Dan Iklan Terhadap Keputusan Pembelian Pada Marketplace Bukalapak Di Banyuwangi.” Jurnal Manajemen Dan Bisnis 4 (2): 205–12.
Cahyadi, I Gusti Ngurah. 2020. “Pengaruh Persepsi Harga Dan Kualitas Produk Terhadap Keputusan Pembelia Pada Air Minum Dalam Kemasan Fotaqua Di Badung Bali.” Values 1 (4): 152–59. http://e-journal.unmas.ac.id/index.php/value/article/view/1444.
Djafar, Novita, Irwan Yantu, Sudirman Sudirman, Raflin Hinelo, and Roy Hasiru. 2023. “Pengaruh Kualitas Pelayanan Terhadap Keputusan Pembelian.” Journal of Economic and Business Education 1 (2): 78–82. https://doi.org/10.37479/jebe.v1i2.18046.
Pramana, I Gede Yogi, and Ni Made Rastini. 2020. “The Impact of Service Quality on Customer Trust Customer Loyalty at Bank Mandiri Veteran Branch in Denpasar, Bali.” E-Jurnal Manajemen Unud 5 (1): 706–33.
Widayanto, Nofa Hari, and Ali Mursid. 2022. “Analisis Pengaruh Kualitas Layanan Dan Citra Perusahaan Terhadap Keputusan Mengambil Kredit Produktif Pada Bank Jateng Dengan Kepercayaan Sebagai Variabel Mediasi (Studi Kasus Pada Bank Jateng Cabang Pembantu Wanadadi Banjarnegara) 1,2” X (2): 244–57.
Wijaya, Vernando Satria, and Yohan Wismantoro. 2017. “Pengaruh Kualitas Produk Dan Persepsi Harga Terhadap Kepuasan Nasabah Melalui Kepercayaan Nasabah Asuransi Jiwasraya Cabang Kudus.” Jurnal Penelitan Ekonomi Dan Bisnis 2 (2): 101–13. https://doi.org/10.33633/jpeb.v2i2.2276.
