Pengukuran Kepuasan Nasabah Dengan Metode Quality Function Deployment (QFD) Dan Important Performance Analysis (IPA) Pada Jasa Bank

  • faris ardiansyah ardiansyah Universitas Muhammadiyah Sidoarjo
  • Wiwik Sulistiyowati Fakultas Sains dan Teknologi, Universitas Muhammadiyah Sidoarjo
Keywords: Service quality, IPA Dan QFD, customer satisfaction

Abstract

This research aims to realize and maintain service quality because it can influence the level of customer satisfaction which will later influence customer loyalty to banking services at Bank XYZ. The methods used in this research are the Important Performance Quality (IPA) and Quality Function Deployment (QFD) methods. Important Performance Quality (IPA) is a method for representing the relative importance of an organization's performance in order to understand its basic attributes. Meanwhile, Quality Function Deployment (QFD) is a method for showing consumer needs and desires in products and services that have quality characteristics. Using the Important Performance Quality (IPA) and Quality Function Deployment (QFD) methods can determine the priority order for improvements based on service quality attributes and technical responses at Bank is one of the success factors for every service company.

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Published
2024-07-08
How to Cite
ardiansyah, faris, & Sulistiyowati, W. (2024). Pengukuran Kepuasan Nasabah Dengan Metode Quality Function Deployment (QFD) Dan Important Performance Analysis (IPA) Pada Jasa Bank. Jurnal Teknologi Dan Sistem Informasi Bisnis, 6(3), 532-542. https://doi.org/10.47233/jteksis.v6i3.1440
Section
Articles