Penerapan Metode Technology Acceptance Model Untuk Mengetahui Tingkat Penerimaan Pengguna Aplikasi Vidio
Abstract
Vidio is a Subscription video-on-demand (SVOD) platform offering video streaming services. Based on reviews of the Vidio application, it is known that many negative and low reviews related to the services provided have reduced in satisfaction and user acceptance. The aim of this study is to ascertain the extent of user acceptance by measuring the correlation between several variables. The approach to be utilized is Technology Acceptance Model by measuring the variables of perceived ease of use, perceived usefulness, behavioral intention to use, attitude towards using, and actual use with hypothesis test. The research was conducted on 100 Palembang city residents. Based on this research, there is a very strong positive correlation relationship between attitude towards using and behavioural intention to use. In addition, there is a strong positive correlation between the perceived usefulness variable and other variables except actual use. Overall from the results obtained, in the acceptance of users of the Vidio application, variable exhibits a notable and positive impact on this research.
Downloads
References
A. Faidlatul Habibah and I. Irwansyah, “Era Masyarakat Informasi sebagai Dampak Media Baru,” J. Teknol. Dan Sist. Inf. Bisnis, vol. 3, no. 2, pp. 350–363, 2021, doi: 10.47233/jteksis.v3i2.255.
N. Aprillia and M. R. Sanjaya, “Analisis Kepuasan Pengguna Terhadap Layanan Gofood Menggunakan Metode End User Computing Satisfaction,” J. Teknol. Dan Sist. Inf. Bisnis, vol. 5, no. 4, pp. 511–520, 2023, doi: 10.47233/jteksis.v5i4.1053.
B. Rizka, K. Azizah, S. Andarini, U. Pembangunan, N. " Veteran, and J. Timur, “The Influence Of Perceived Ease Of Use, Perceived Usefulness, And Social Influence On Intention To Use Video On Demand Services (Study Of Netflix Application Users In Surabaya City) Pengaruh Perceived Ease Of Use, Perceived Usefulness, Dan Social Influenc,” Manag. Stud. Entrep. J., vol. 4, no. 4, pp. 3678–3691, 2023, [Online].
Available: http://journal.yrpipku.com/index.php/msej
L. Hernando, “PERANCANGAN SISTEM INFORMASI KEUANGAN PADA UNIT KOPERASI SIMPAN PINJAM,” J. Teknol. Dan Sist. Inf. Bisnis, vol. 2, no. 1, pp. 22–32, Jan. 2020, doi: 10.47233/jteksis.v2i1.84.
S. R. dan M. Harsono, “Pentingnya Perceived Usefulness Dan Perceived Ease of Use: Dalam Teknologi Informasi,” Ilm. Ilmu Terap. Univ. Jambi, vol. 5, p. 86, 2021.
J. Natalie, “Original Programming Characteristics That Cause Subscription Video on Demand (SVoD) Subscription Behavior in Indonesia,” Return Study Manag. Econ. Bussines, vol. 2, no. 9, pp. 940–952, 2023, doi: 10.57096/return.v2i9.152.
A. Y. Zayyan, “International Journal of Current Economics & Business Ventures International Journal of Current Economics & Business Ventures,” vol. 1, no. 1, pp. 10–19, 2023.
R. Lobato, “Rethinking International TV Flows Research in the Age of Netflix,” Telev. New Media, vol. 19, no. 3, pp. 241–256, 2018, doi: 10.1177/1527476417708245.
S. I. Pradsmadji and I. Irwansyah, “Pengalaman dan Pandangan Khalayak Pegiat Sinema Non-Produksi Terkait Teknologi 3D Sebagai Pendukung Saluran Komunikasi Film,” J. Komun., vol. 11, no. 2, p. 141, 2019, doi: 10.24912/jk.v11i2.4060.
Pamuji, M. A. D. P., Purnomo, D., & Herwandito, S, “Analysis of the Motives and Level of Satisfaction of Users of Vidio.Com As Streaming Media in Indonesia,” Int. J. Soc. Sci., vol. 2, no. 6, pp. 2435–2452, 2023, doi: 10.53625/ijss.v2i6.5584.
G. Scortionda, D. K. Sari, and E. Besra, “Perilaku Brand Switching Konsumen Yang Berlangganan Disney Plus Hotstar Di Kota Padang,” Equilib. J. Ilm. Ekon. Manaj. dan Akunt., vol. 12, no. 1, p. 33, 2023, doi: 10.35906/equili.v12i1.1358.
S. Yuan, L. Liu, B. Su, and H. Zhang, “Determining the antecedents of mobile payment loyalty: Cognitive and affective perspectives,” Electron. Commer. Res. Appl., vol. 41, no. January, 2020, doi: 10.1016/j.elerap.2020.100971.
H. Nasution, “European Journal of Management and Marketing Studies THE EFFECT OF E-SERVICE QUALITY ON E-LOYALTY THROUGH E-SATISFACTION ON STUDENTS OF OVO APPLICATION USERS AT THE FACULTY OF ECONOMICS,” Eur. J. Manag. Mark. Stud., vol. 4, no. 1, pp. 146–162, 2019, doi: 10.5281/zenodo.3360880.
R. Zhou, et al, “Measuring e-service quality and its importance to customer satisfaction and loyalty: an empirical study in a telecom setting,” Electronic Commerce Research., vol. 19, no. 3, pp. 477–499, Sep. 2019, doi: 10.1007/s10660-018-9301-3.
M. I. Ilm, G. J. Kiswara, and S. Mustika, “NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Perpajakan,” Nusant. J. Ilmu Pengetah. Sos., vol. 9, no. 4, pp. 1483–1490, 2022.
R. D. Putra, “Analisis Kepuasan Pengguna Aplikasi Flip.id Menggunakan Metode TAM dan EUCS,” J. Emerg. Inf. Syst. Bus. Intell., vol. 2, no. 4, p. 4, 2021.
D. R. Prehanto, A. D. Indriyanti, C. Mashuri, and G. S. Permadi, “Soil Moisture Prediction using Fuzzy Time Series and Moisture sensor Technology on Shallot Farming,” E3S Web Conf., vol. 125, no. 201 9, pp. 0–4, 2019, doi: 10.1051/e3sconf/201912523002.
M. Turner, et al, “Does the technology acceptance model predict actual use? A systematic literature review,” Information and software technology., vol. 52, no. 5, pp. 463–479, May 2010, doi: 10.1016/j.infsof.2009.11.005.
F. D. Davis, “Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology,” MIS Q., vol. 13, no. 3, p. 319, Sep. 1989, doi: 10.2307/249008.
J. Mumu, B. Tanujaya, R. Charitas, and I. Prahmana, “Likert Scale in Social Sciences Research: Problems and Difficulties,” FWU J. Soc. Sci., vol. 16, no. 4, pp. 89–101, 2022, doi: 10.51709/19951272/Winter2022/7.
N. F. Amin, S. Garancang, and K. Abunawas, “Konsep Umum Populasi dan Sampel dalam Penelitian,” J. Pilar, vol. 14, no. 1, pp. 15–31, 2023.
M. R. Sanjaya, et al, “Search Software for Ustadz, Categories: Preacher, Qari and Qariah in Palembang Using an Android-Based Usability Approach,” Proc. 4th Forum Res. Sci. Technol., vol. 7, pp. 500–508, 2021, doi: 10.2991/ahe.k.210205.085.
M. Anwar, & M. Azisan, "Analisis Tingkat Kepuasan Sistem Informasi Pencatatan Dan Penagihan Biaya Rekening Air Pelanggan Pdam Menggunakan Metode End User Computing Satisfaction (EUCS)." Jurnal Teknologi Informasi dan Pendidikan, vol. 12, no, 1, pp. 19-24, 2019, doi: 10.24036/tip.v12i1.172.
H. A. Alfadda and H. S. Mahdi, “Measuring Students’ Use of Zoom Application in Language Course Based on the Technology Acceptance Model (TAM),” J. Psycholinguist. Res., vol. 50, no. 4, pp. 883–900, 2021, doi: 10.1007/s10936-020-09752-1.
R. E. Setyawati, “Pengaruh Perceived Usefullness, Perceived Ease of Use Terhadap Behavioral Intention To Use dengan Atittude Towards Using sebagai Variabel Intervening (Studi Kasus Pada Gopay Dikota Yogyakarta),” J. Ekobis Dewantara, vol. 3, no. 1, pp. 39–51, Feb. 2020, doi: 10.26460/ed_en.v3i1.1470.
F. Gunawan, et al, “Analysis of the Effects of Perceived Ease of Use and Perceived Usefulness on Consumer Attitude and Their Impacts on Purchase Decision on PT Tokopedia In Jabodetabek,” European Journal of Business and Management Research, vol. 4, no. 5, pp. 1–6, 2019, doi: 10.24018/ejbmr.2019.4.5.100.
V. Venkatesh and F. D. Davis, “Theoretical extension of the Technology Acceptance Model: Four longitudinal field studies,” Manage. Sci., vol. 46, no. 2, pp. 186–204, 2000, doi: 10.1287/mnsc.46.2.186.11926.
S. W. Handayani, R. et al, “Behavioral Intention To Use Flip. Id Oleh Perceived Ease Of Use Melalui Attitude Towards Using,” Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan, vol. 1, no. 5, 2023, [Online]. Available:https://journal.arimbi.or.id/index.php/Maeswara/article/view/134%0Ahttps://journal.arimbi.or.id/index.php/Maeswara/article/download/134/121
A. N. Rohman, M. Mukhsin, and G. Ganika, “Penggunaan Technology Acceptance Model Dalam Analisis Actual Use Penggunaan E – Commerce Tokopedia Indonesia Use of the Technology Acceptance Model in Analyzing Actual Use of E - Commerce Tokopedia Indonesia,” JEMAK-BD J. Ekon. Manaj. Akunt. Keuang. Bisnis Digit., vol. 2, no. 1, pp. 25–36, 2023.
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under an Attribution 4.0 International (CC BY 4.0) that allows others to share — copy and redistribute the material in any medium or format and adapt — remix, transform, and build upon the material for any purpose, even commercially with an acknowledgment of the work's authorship and initial publication in this journal.
